With structured data, search engines know without a doubt that a web page is talking about the company “Apple” and not the fruit without having to rely on guesswork from the content on the page. Search engines might have trouble understanding the difference between “apple,” the fruit, or “Apple,” the product. While machine learning is improving the process, context reading algorithms can still get caught up in the semantics of words. They can do that by looking at your headings, keywords, and other text, but some problems come doing it this way. To do that, search engines need to know what’s on your page. The goal of search engines like Google is to provide users with valuable, relevant information. identifies over 10 million sites who use the vocabulary to markup their web pages and email messages. Using to markup your site allows you to optimize your website so search engines can read your site and provide more informative results for searchers.ĭue to its standardized semantic vocabulary, schema markup added to your site’s HTML helps the major search engines understand your page’s information better and return richer, more informative results like this one for users: Schema markup is coding that allows you to create enhanced descriptions that appear in search results. Keep reading to learn more and subscribe to Revenue Weekly to stay up to date with the latest SEO trends and tips! What is schema markup? So, what is schema markup in SEO, and how can you implement schema markup for Google? That’s why you want to use structured data for SEO. It’s a good thing to take advantage of since only 30% of pages online use to markup their pages. Schema markup is also one of the best ways you can use to stand out from your competitors in search results. It allows search engines like Google to better crawl and, more importantly, understand the information on your site to provide better results for users. Schema markup (also called schema or structured data) is one of the skillsets you need when implementing technical SEO onto your site.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |